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What to Do If Your Domain Reputation Is Damaged

Updated today

What this is

A structured recovery plan.


Recovery steps

  1. Pause or significantly reduce sending

  2. Fix all DNS/authentication issues

  3. Clean your email list thoroughly

  4. Resume sending to your most engaged users

  5. Gradually increase volume over time


Key insight

Reputation improves through consistent, positive sending behavior β€” not quick fixes.


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