Skip to main content

How to Request a New Sending IP

Updated today

What this is

When and how to move to a new IP.


When it makes sense

  • Your IP reputation is severely damaged

  • Recovery is not working

  • You are sending at scale


Important

A new IP does NOT fix:

  • Bad lists

  • Poor sending practices

  • DNS issues


What to do instead

Fix the underlying issues first, then consider switching.


Did this answer your question?