What this is
Your Deliverability Score is a simplified rating that reflects the overall health of your email setup and sending performance.
Why it matters
Email deliverability is influenced by multiple factors. This score brings everything together into a single, easy-to-understand number so you can quickly see how you’re doing.
What your score is based on
Your score is calculated using available data from:
Domain setup (SPF, DKIM, DMARC)
Reputation data (when available)
Sending behavior and patterns
Blacklist status
Connected platform data
Important
Your score is only based on data that has been connected or added to Prospect Up.
If certain systems are not connected, your score may not reflect your full setup.
How to improve your score
Fix DNS/authentication issues
Improve sending consistency
Clean your email list
Resolve blacklist issues
Connect all relevant data sources
How to think about your score
It is a directional indicator, not a guarantee
A higher score generally means better deliverability health
Improvements happen over time, not instantly